The Etsy Offsite Ads fee is 15% for shops under $10,000 in sales over the past 365 days, and 12% once you cross that threshold. See exactly how the fee affects your profit and find the price you need to charge to stay profitable.
Your shop revenue (past 365 days)$0 / $10,000
Drag to set your shop's revenue over the past 12 months, in USD-equivalent. Etsy calculates the $10,000 threshold in USD using its own daily exchange rates, so non-USD shops should convert before comparing. Crossing the threshold means 12% (under $10K = 15%, with opt-out).
Your sale details
Used for break-even price calculation
Profit comparison
Same sale, two outcomes — depending on whether the buyer clicked an offsite ad first.
✓ Direct sale (no offsite ad)
✗ Sale via offsite ad
An offsite ad sale costs you
—
— in additional fees
Break-even pricing — what you need to charge
To hit your 30% target margin even when offsite ads kick in, charge at least:
Minimum item price (with offsite ads)
—
Minimum item price (no offsite ads)
—
If you price for the "no offsite ads" scenario, every offsite ad sale eats into your profit. Pricing for the "with offsite ads" scenario means every direct sale is bonus margin.
Estimates only — not financial advice. Based on Etsy's published Offsite Ads policy (verified May 2026). Always verify against your Etsy payment account before pricing decisions.
[ Ad slot — replace with AdSense / Ezoic code ]
What percentage is the Etsy Offsite Ads fee?
Etsy advertises your listings on Google, Facebook, Pinterest, Instagram, and Bing through their own ad campaigns. When a buyer clicks one of those ads and purchases from your shop within 30 days, Etsy charges you an Offsite Ads fee on top of all their regular fees. That fee is either 12% or 15% — and which one you pay depends on a single number: your shop's revenue over the past 365 days.
Two rates, one threshold
If your shop has made under $10,000 in sales over the past 365 days, the rate is 15% on attributed orders. You can opt out of the program entirely — go to Shop Manager → Marketing → Offsite Ads and turn it off. If you stay opted in, you pay 15% on every sale that came through an offsite ad.
If your shop has made $10,000 or more over the past 365 days, the rate drops to 12% — but you can no longer opt out. Participation becomes permanent. Even if your sales fall back below $10,000 in a future year, you still pay the 12% rate, and you cannot leave the program. Crossing the threshold once locks you in for the lifetime of your shop.
This is why sellers in the $8,000–$12,000 range tend to have the strongest feelings about offsite ads. They can see the threshold approaching and they know what it means.
What the fee is calculated on
The fee applies to the total order amount, including shipping, gift wrap, and (in some jurisdictions) certain taxes. So a $35 item with $6 shipping incurs the offsite ads fee on the full $41, not just on $35. There is one cap: the fee per single order will never exceed $100, no matter how large the order.
The 30-day attribution window
If a buyer clicks an offsite ad on Tuesday and doesn't purchase until 28 days later, that order is still attributed to the ad. Worse, if that same buyer comes back and buys again from your shop within 30 days of the original click, those subsequent orders are also attributed — even though they didn't click another ad. Returning customers can keep generating offsite ad fees for a month after a single click.
The break-even math (and why most sellers price too low)
The math problem most sellers miss is this: you don't know in advance whether any given sale will come through an offsite ad. Etsy doesn't tell you. You only find out after the sale, when the fee shows up in your payment account. That means you can't price differently for offsite ad sales versus direct sales — you have to pick one pricing strategy and live with it.
The two reasonable strategies are:
Price for the worst case. Assume every sale will come through an offsite ad. Build the 12–15% fee into your price. Direct sales become bonus margin.
Price for the best case. Assume no sales come through offsite ads. Accept that any sale that does will be lower margin (or sometimes a loss).
The calculator above shows you both numbers. Most experienced sellers go with strategy one — it's the only way to guarantee every sale is profitable. The math is simple: take your costs, divide by (1 − total fee percentage), and that's your minimum price. The fee percentage includes the transaction fee (6.5%), payment processing (3%-ish, varies by country), and offsite ads (12%-15%). All in, that's roughly 22–25% of every order taken in fees alone — before you've covered materials, labor, or profit.
A worked example
You sell a candle for $35 with $6 shipping. Materials and labor cost $9; postage costs $5. You're a US seller above the $10K threshold (12% offsite ads rate).
On a direct sale, your net profit is $22.66 (about 55.3% margin). On an identical sale that came through an offsite ad, your net profit drops to $17.73 (about 43.3% margin). The offsite ad sale costs you $4.92 more — which is 22% of your direct-sale profit, gone to a single ad fee. The calculator above shows the exact numbers as you adjust the inputs.
[ Ad slot — replace with AdSense / Ezoic code ]
Frequently asked questions
How do I know if a sale came from an offsite ad?
Etsy marks attributed orders in your Shop Manager under Marketing → Offsite Ads → Stats. The fee also shows up as a separate line item in your payment account. You don't get to choose whether a sale is attributed — Etsy decides based on the buyer's click history within the past 30 days.
Can I opt out of Offsite Ads?
Only if your shop has made under $10,000 USD over the past 365 days. Go to Shop Manager → Marketing → Offsite Ads and turn off participation. The moment you cross $10,000 — calculated on the first day of each month — opt-out is no longer available, and that's permanent.
Is the $10K threshold calculated in my local currency or in USD?
Etsy calculates the threshold in USD using its own daily exchange rates at the time each sale was processed. So if you sell in GBP or EUR, your local-currency revenue is converted to USD before being compared to $10,000. The threshold tracker above asks for your revenue in USD-equivalent for that reason. For an exact figure, look at your Shop Manager — Etsy reports the calculation directly.
What if I cross $10,000 and then sales drop below $10,000 again?
You're still locked in at the 12% rate forever. The threshold is a one-way door. This is the single most important thing for sellers approaching $10K to understand before they cross it.
Does Etsy charge offsite ads fees on shipping?
Yes. The fee is calculated on the total order amount, which includes the item price, shipping, gift wrap, and certain taxes in some jurisdictions. The only cap is a $100 maximum fee per single order.
Why is the fee 12% instead of 15% for high-volume shops?
It's a discount Etsy gives to shops that cross the threshold — partly because participation becomes mandatory at that point, and partly because high-volume shops generate enough offsite ad spend that the 3-percentage-point reduction is reasonable. The trade-off: you can't opt out anymore.
Should I just opt out if I'm under $10K?
It depends on whether the offsite-ad-driven sales are profitable for you. The calculator above lets you check. If your products have thin margins (under 25% before the offsite ads fee), opting out is usually the right call — the 15% bite leaves you with little or nothing. If your margins are healthy (40%+), staying opted in can grow your shop faster, even at the cost of some margin per sale.
Are the calculator numbers exact?
The percentages are taken from Etsy's published fee schedule and verified May 2026. Real-world numbers can vary slightly because of (a) currency-conversion timing (Etsy uses its own daily FX rate), (b) the regulatory operating fee in your country, calculated on a slightly different total, and (c) rounding. Etsy has announced regulatory operating fee changes effective 22 June 2026 — UK 0.32% → 0.48%, France 0.47% → 1.14%, Italy 0.32% → 0.80%, Spain 0.72% → 0.88%, plus a new 1.97% in Hungary; Türkiye drops to 1.67% and India to 0.05%. We'll update on that date. Always cross-check against your actual Etsy payment account for bookkeeping.